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SEO is one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time. Whereas advertising needs continuous funding to send traffic to your site. Optimizing your site will help deliver better information to search engines. So that your content can be properly indexed and displayed within search results. We've done exactly that for this client by putting it on Google page one by carefully choosing all the right SEO tactics.