HEALTHCARE INDUSTRY

SILVER MONITOR SMARTWATCH AND WEB APP FOR SENIORS

CLIENT OVERVIEW:
SILVER MONITOR is our in-house innovation—a smartwatch and web application designed to enhance senior healthcare and safety through real-time monitoring. The system integrates health tracking, activity analysis, and emergency alert features to provide families, caregivers, and healthcare professionals with reliable insights for better elderly care. By combining wearable technology with smart data analytics, SILVER MONITOR demonstrates our commitment to improving quality of life through meaningful digital innovation.

OBJECTIVE:
To develop and launch an integrated smartwatch and web platform that supports independent living for seniors, ensuring safety and well-being while showcasing our expertise in product innovation, technology development, and market strategy.

SERVICES PROVIDED:

Product Research and Development: Conducted extensive research on senior needs, wearable sensors, and assistive technologies to guide product design and functionality.
Technology Development: Designed and built the smartwatch and web application, integrating real-time health data, geolocation tracking, and safety alert systems.
Business Plan and Market Strategy: Created a detailed business model and go-to-market plan for local launch and future international scaling.
Branding and Marketing: Developed a cohesive brand identity and communication strategy emphasizing care, safety, and innovation.
Strategic Partnerships: Formed collaborations with healthcare providers, tech partners, and innovation programs to strengthen visibility and adoption.

RESULTS:

Successfully launched SILVER MONITOR on the local market, achieving strong user feedback and healthcare interest. Earned over 10 international awards for innovation, technology, and entrepreneurship. Recognized as a leading Croatian health tech solution, featured in international showcases and startup programs. Positioned for expansion into global markets, with scalable technology and proven real-world application.

CONCLUSION:
SILVER MONITOR continues to grow as a market-active, award-winning product that embodies our approach to innovation with purpose. By merging wearable technology, data intelligence, and human-centered design, we created a solution that empowers seniors and supports caregivers—setting new standards for safety and well-being in digital healthcare.

BUSINESS PLAN AND GO-TO-MARKET STRATEGY FOR VIDEOREHA

CLIENT OVERVIEW:
Videoreha Portal is an innovative startup revolutionizing the rehabilitation process with its video-based therapy platform. Designed to enhance remote rehabilitation, the platform provides patients and professionals with a more accessible and effective solution. As a new company, Videoreha needed a solid strategy to establish its presence and scale internationally.

OBJECTIVE:
To develop a comprehensive business plan and go-to-market strategy that would demonstrate the viability of the business idea, attract investors, and position Videoreha for success in the global market.

SERVICES PROVIDED:

  1. Market Research and Analysis: Conducted in-depth research to understand industry trends, competitive offerings, and market gaps.
  2. Business Plan Development: Created a detailed plan outlining Videoreha’s value proposition, revenue model, operational strategy, and financial projections to guide the startup’s growth.
  3. Go-To-Market Strategy: Designed a strategy tailored to Videoreha’s needs, identifying key markets, customer segments, and entry points.
  4. Investor Materials: Developed professional pitch materials, highlighting research-backed growth potential to attract investment.
  5. Strategic Guidance: Provided recommendations for sustainable growth and international expansion.

RESULTS:

  • Delivered a clear roadmap to establish Videoreha in local and global markets.
  • Enhanced investor confidence with a compelling plan and detailed financial projections.
  • Positioned Videoreha as a leader in digital rehabilitation through strong branding and strategic insights.

CONCLUSION:
We provided Videoreha with the tools and strategies to scale successfully, ensuring their innovative platform reaches and benefits patients worldwide.

WEBSITE, CONTENT MARKETING & SOCIAL MEDIA FOR GENERAL HEALTHCARE PRACTICE

CLIENT OVERVIEW:
The client is a leading general healthcare practice dedicated to providing high-quality, patient-centered medical services. Recognizing the growing need for a strong digital presence, the practice aimed to enhance accessibility and engagement through a modern online platform. To achieve this, they required a complete digital transformation that would reflect their expertise and connect with patients more effectively.

OBJECTIVE:
To develop a comprehensive digital strategy and website solution that would improve online visibility, support patient engagement, and position the practice as a trusted authority in healthcare.

SERVICES PROVIDED:

Website and Web Shop Development: Designed and developed a modern, responsive website featuring an integrated web shop to offer healthcare products and services online.
Content Strategy and Blog: Created engaging, SEO-driven blog content focused on relevant health topics to attract and educate readers.
Social Media Management: Established and managed organic social channels to strengthen communication and grow brand awareness.
Visual Identity and User Experience: Delivered a cohesive and professional design across all digital platforms to ensure a positive and consistent user experience.
Ongoing Support and Optimization: Provided continuous updates and strategic recommendations to maintain growth and digital performance.

RESULTS:

Launched a dynamic and engaging website with integrated e-commerce functionality.
Achieved over 8,000 monthly blog clicks and a reach of 200,000 views through high-quality, shareable content.
Gained national recognition with publications and citations in Croatian Hanza Media.
Generated thousands of monthly organic social media views, demonstrating strong audience engagement.

CONCLUSION:
We delivered a complete digital solution that elevated the healthcare practice’s online presence, improved patient interaction, and established the brand as a credible voice in health communication. Through strategic content, thoughtful design, and consistent engagement, the practice now thrives as a trusted digital healthcare destination.

MERIDDA WRISTBAND AND APP FOR STRESS MONITORING AND MANAGEMENT

CLIENT OVERVIEW:
MERIDDA was an innovative in-house project developed by our team — a wearable and mobile application designed for stress monitoring and management. By combining biometric data with intelligent analytics, MERIDDA aimed to help users better understand and manage stress in everyday life. As a forward-thinking health tech initiative, the project demonstrated our ability to merge technology, wellness, and design into a meaningful digital product.

OBJECTIVE:
To research, develop, and launch a market-ready wearable and mobile solution that would showcase our expertise in product innovation, business strategy, and digital health technology — positioning MERIDDA as a reference point for future projects and partnerships.

SERVICES PROVIDED:

Product and Market Research: Conducted extensive research on stress measurement technologies, target user needs, and industry trends to inform product design and strategy.
Business Planning and Strategy: Developed a comprehensive business plan and go-to-market framework outlining MERIDDA’s growth potential, revenue model, and positioning.
Marketing and Branding: Created a strong brand identity and digital strategy to highlight the innovative aspects of the product and reach early adopters.
Website Development: Designed a professional and informative website to communicate MERIDDA’s mission, features, and value to users and stakeholders.
Strategic Positioning: Supported participation in innovation programs, awards, and international recognition opportunities to strengthen brand visibility.

RESULTS:

Earned multiple awards recognizing MERIDDA as an innovative wearable technology product. Selected as the Croatian representative at the Startup Europe Awards, gaining international visibility. Received the Founder Institute Alumni Award for excellence in innovation and entrepreneurship. Positioned MERIDDA as a benchmark project for wearable and digital health innovation.

CONCLUSION:
Although the project has since concluded, MERIDDA remains a key reference that highlights our capability to deliver cutting-edge, research-driven, and award-winning digital health solutions. The experience and recognition gained continue to inform and inspire our ongoing work in product development and strategic innovation.

TOURISM & HOSPITALITY

SVE ZA SPORT WEBSITE DEVELOPMENT

CLIENT OVERVIEW:
SVE ZA SPORT is a dynamic Croatian tourist agency specializing in active holidays, including sailing, skiing, and adventure travel experiences. Known for its personalized service and expertise in sports tourism, the agency wanted to strengthen its online presence with a digital platform that reflects its energy, professionalism, and broad range of activities.

OBJECTIVE:
To design and develop a modern, responsive website that enhances user experience, communicates the agency’s brand values, and serves as an engaging digital showcase for its tourism services.

SERVICES PROVIDED:

Website Design and Development: Created a fully responsive, user-friendly website with an intuitive layout and clear navigation to improve customer experience across all devices.
UX and UI Enhancement: Designed a modern interface with visual storytelling, strong imagery, and simplified booking flows to inspire visitors and encourage inquiries.
Content and Visual Strategy: Optimized content structure and visuals to highlight key services such as sailing and skiing packages, improving engagement and clarity.
Technical Optimization: Implemented SEO and performance best practices to ensure fast loading, high search visibility, and smooth user interaction.
Brand Alignment: Ensured design and tone consistency across the website to reflect the agency’s professional yet adventurous spirit.

RESULTS:

Delivered a modern, visually engaging, and fully responsive website tailored to the needs of today’s travelers.
Improved user engagement and navigation flow, resulting in longer session times and higher conversion potential.
Enhanced brand perception through clean design, dynamic visuals, and a clear focus on active tourism.
Positioned SVE ZA SPORT as a competitive and modern player in Croatia’s tourism market with a strong digital presence.

CONCLUSION:
The new SVE ZA SPORT website successfully combines design, usability, and functionality to represent the brand’s adventurous identity. Through a contemporary digital experience and intuitive interface, we helped the agency attract new customers, communicate value more effectively, and strengthen its position in the active travel market.

UNLIMITED PUB CRAWL ZAGREB WEBSITE DEVELOPMENT

CLIENT OVERVIEW:
Senaratne Partners is a tourism and hospitality company specializing in curated travel and nightlife experiences. One of their flagship projects, Unlimited PubCrawl Zagreb, targets millennial tourists seeking engaging social events in the city. The client wanted to create a modern digital platform to simplify ticket sales, communicate directly with customers, and strengthen their brand presence among young travelers.

OBJECTIVE:
To design and launch a modern, responsive website with an integrated event booking and payment system, providing a new channel for communication and direct ticket sales for millennial tourists.

SERVICES PROVIDED:

Website Design and Development: Built a visually engaging and fully responsive website optimized for mobile and desktop users.
Event Booking & Payment Integration: Implemented a secure, intuitive system for ticket purchases and event reservations.
User Experience & Interface Design: Created a modern interface tailored to millennials, simplifying event exploration and bookings.
Digital Communication Channel: Developed a platform for the client to communicate directly with attendees and provide real-time updates.
Technical Optimization: Ensured fast loading, seamless navigation, and high usability to maximize engagement.

RESULTS:

Launched a modern, responsive website with integrated booking and payment capabilities. Generated €1,000 in ticket sales in the first month purely through organic traffic, without paid advertising.
Opened a direct communication and booking channel, enhancing engagement with millennial tourists. Positioned  Unlimited PubCrawl Zagreb as a tech-forward, customer-focused nightlife experience in the city.

CONCLUSION:
By combining sleek design, seamless booking functionality, and direct communication channels, we helped Senaratne Partners establish Unlimited PubCrawl Zagreb as a market-leading nightlife experience for millennial tourists. The project demonstrates how strategic digital solutions can drive revenue, engagement, and brand presence in tourism and hospitality.

MEDIA

SPIKE MEDIA – SOCIAL MEDIA CONTENT AND MANAGEMENT

CLIENT OVERVIEW:
Spike Media is a digital publishing company operating high-traffic content verticals including history, interior design, science, and lifestyle. Each channel engages 50,000–500,000 followers, requiring consistent content and audience management to maintain reach and influence.

OBJECTIVE:
To manage and grow Spike Media’s Facebook and Instagram channels, produce high-volume content, increase organic reach and engagement, and maintain fast, responsive community interaction.

SERVICES PROVIDED:

Account Management: Oversaw multiple channels with 50,000–500,000 followers.
Content Creation: Produced 120–160 monthly posts, including images, carousels, and captions tailored to history and design audiences.
Content Planning: Created weekly and monthly calendars balancing evergreen and topical posts.
Performance Optimization: Conducted analytics reviews, A/B tested captions

KEY METRICS:

Audience Size: 50,000–500,000 per account
Content Volume: 120–160 posts per month
Organic Reach: Multi-million monthly; total reach in tens of millions
Engagement Rate: 2.5–3.5% on top posts
Top Post Performance: Six-figure organic impressions

RESULTS:

Delivered millions of organic impressions and reach across platforms. Strengthened engagement with top posts earning six-figure impressions and shares. Increased referral traffic and improved community sentiment through proactive moderation and fast responses.

CONCLUSION:
Our collaboration demonstrates the ability to manage large-scale social media ecosystems. Combining creative content, analytics-driven optimization, and active community engagement, we delivered sustained organic reach and strong audience interaction, reinforcing Spike Media’s position as a leading digital publisher.

SEO FOR SMART CITIES & WELLNESS PORTALS

CLIENT OVERVIEW:
The client owns two Croatian news portals — Smart Cities and First Wellness Portal. Both deliver specialized content to local audiences: Smart Cities focuses on urban development, smart city solutions, and innovations shaping modern municipalities, while First Wellness Portal covers wellness, health, and lifestyle topics. As authoritative sources in their fields, they attract engaged readers seeking practical advice and insights, making SEO optimization essential to enhance visibility, reach, and influence in competitive online markets.

OBJECTIVE:
To optimize both portals for Google search, target high-value keywords, improve Page 1 rankings, and increasing organic traffic to attract more engaged visitors.

SERVICES PROVIDED:

SEO Strategy: Conducted keyword research and competitor analysis and identified priority search terms.
On-Site Optimization: Improved website structure, meta tags, headings, internal links, and content for better search performance.
Off-Site Optimization: Built quality backlinks, digital PR mentions, and directory listings to strengthen domain authority.
Content Recommendations: Guided content creation to align with search intent and keyword strategy.
Performance Monitoring: Tracked rankings, traffic, and SEO KPIs, refining tactics for sustained results.

RESULTS:

Achieved Google Page 1 positioning for targeted keywords on both portals.
Increased organic traffic and improved discoverability in competitive verticals.
Strengthened domain authority and search visibility, supporting long-term audience growth.

CONCLUSION:
Our SEO services enabled Smart Cities and First Wellness Portal to achieve top search rankings and increased organic visibility. Through on-site and off-site optimization, strategic keyword targeting, and ongoing performance monitoring, we delivered measurable growth and reinforced both portals’ authority in the Croatian digital media landscape.

IT & MANUFACTURING

AIAPC – SOCIAL MEDIA  & NEWSLETTER MARKETING

CLIENT OVERVIEW:
AIAPC (PiControl Solutions) is a global leader in process control technology, delivering advanced software tools and industrial training since 1990. Their portfolio includes real-time process monitoring systems, closed-loop identification tools, PID tuning software, and APC solutions used across major process industries. With products such as APROMON and research presented at international engineering conferences, AIAPC combines decades of practical experience with innovative, results-driven technology. Their instructors hold 10–30 years of industrial practice and advanced engineering degrees, making AIAPC a trusted partner for improving DCS and SCADA performance worldwide.

OBJECTIVE:
To strengthen AIAPC’s digital communication by expanding their newsletter marketing and enhancing their social media presence on LinkedIn and Facebook, supporting brand visibility and reinforcing expertise in process control technology.

SERVICES PROVIDED:

Newsletter Marketing: Developed structured newsletter formats with technical content, product highlights, and training promotions.
Social Media Strategy: Built a consistent posting plan emphasizing software capabilities, engineering insights, and industry trends.
Content Creation: Produced expert-focused visuals, copy, and educational posts tailored to engineering professionals.
Platform Management: Managed LinkedIn and Facebook activity to increase visibility and credibility among global process control audiences.
Performance Monitoring: Tracked engagement, refined topics, and optimized publishing schedules for better reach.

RESULTS:

Established regular newsletter communication that increased engagement and supported product awareness. Enhanced AIAPC’s social media presence with consistent, high-value technical content. Improved visibility across LinkedIn and Facebook, strengthening brand recognition and supporting long-term communication goals.

CONCLUSION:
Our collaboration modernized AIAPC’s outreach and elevated their presence across key digital channels. Through targeted newsletters, expert-driven content, and consistent platform management, we reinforced AIAPC’s leadership in process control technology and supported ongoing engagement with global engineering communities.

MHUB CHICAGO -DIGITAL MARKETINg STRATEGY

CLIENT OVERVIEW:
mHUB Chicago is one of the leading innovation centers for hardtech, supporting startups and manufacturers through product development resources, prototyping labs, and industry partnerships. As a hub for engineering, hardware innovation, and entrepreneurial growth, mHUB connects companies with tools, mentors, and commercialization pathways. With a strong ecosystem of founders and corporate partners, mHUB needed a refined digital marketing approach to strengthen visibility and communicate its value to innovators, investors, and industry stakeholders.

OBJECTIVE:
To develop a digital marketing strategy that enhances mHUB’s online presence, supports community growth, and improves communication with startups, corporate partners, and the broader hardtech ecosystem.

SERVICES PROVIDED:

Market & Audience Analysis: Assessed digital touchpoints, audience behaviors, and competitor positioning to define high-impact communication opportunities.
Digital Marketing Strategy: Developed a comprehensive plan covering website positioning, social media direction, content themes, and outreach priorities.
Content Framework: Built messaging pillars highlighting innovation programs, success stories, events, and membership value.
Channel Optimization: Provided recommendations for improving engagement across social platforms, newsletters, and targeted campaigns.
Implementation Roadmap: Outlined actionable steps, timelines, and KPIs for consistent communication and measurable visibility growth.

RESULTS:

Delivered a clear digital strategy that aligned mHUB’s communication with its mission and ecosystem needs. Strengthened brand clarity through structured messaging and targeted content themes. Established a roadmap supporting long-term digital engagement, community building, and outreach to innovators, industry partners, and potential collaborators.

CONCLUSION:
Our strategy equipped mHUB Chicago with a focused digital marketing approach that supports its role as a leading innovation center. By defining clear messaging, optimized channels, and actionable steps, we helped enhance visibility, strengthen engagement, and reinforce the organization’s impact within the global hardtech community.